( THIS ORIGINALLY WAS SUPPOSED TO GO UP ON ANOTHER SITE... BUT THEY SEEM TO BE HAVING ISSUES...)
MAGFEST THIS YEAR FEATURED SEVERAL INTERESTING PANELS ( THE ONES THAT ALLOWED CONVERSATIONS WERE BETTER!) AND SOME VERY FASCINATING THEORIES POPPED UP OVER THE WEEKEND!
ON THE FIRST DAY HULK HEARD THE PHRASE " THE GAME INDUSTRY IS LIKE A PENDULUM SWING WHEN IT COMES TO GAME TUTORIALS.... TEN YEARS AGO THEY HARDLY HAD ANY! OR RATHER THEY WERE SMALL AND MEANT TO BE UNDERSTOOD SUBCONCIOUSLY, WHERE AS TODAY THEY CAN VERY WELL BE OVER 20 ***** HOURS LONG AND RUIN ANY CHANCE OF A PLAYER EVER GETTING INTO THE GAME! "
POPULAR FIGURES LIKE EGORAPTER HAVE ALSO MADE SIMILAR STATEMENTS IN THE PAST, BUT THEY NEVER ONCE GAVE AN EXPLAINATION OF HOW TO DO A SHORT TUTORIAL IN A MORE COMPLICATED GAME LIKE YOU SEE TODAY!
HULK FEELS LIKE HULK NEEDS TO GO ON RECORD IN SAYING A 20 HOUR TUTORIAL IS ABSOLUTELY ***** RIDICULOUS, UNLESS ITS FOR SOMETHING IN THE SIMULATION OR MILITARY TRAINING GAME SPACES, AND HULK THINKS THE PUNDULUM SYMBOLOGY FITS IN REALLY WELL HERE! WE NEED TO FIND A BALANCE AND THEN STOP PEOPLE FROM WRECKING IT! THUS PREVENTING THAT PENDULUM FROM SWINGING ANY FURTHER! OR AT LEAST PREVENT IT FROM SWINGING ANY HIGHER!
THE NEXT THEORY HULK HEARD REVOLVED AROUND WHICH METHODS LEADS TO BETTER MARKETTING IN GAMES! ( A LOT OF THIS HULK HAS NEVER HEARD BEFORE) AND THEY RANGED FROM RELEASING DEMOS GUARANTEES A MASSIVE LOSS IN SALES! ( ACCORDING TO EEDAR ANYWAY) TO FOCUSING ON ONE MARKET HURTS YOUR CHANCES WITH ANOTHER MARKET ( NO ONE INCLUDING THE SPEAKER BELIEVED THAT ONE, BUT WE STILL DISCUSSED IT NONE THE LESS).
HULK FOUND THE TOPICS TO BE INTERESTING, BUT ALSO REFLECTED LARGER PROBLEMS WITH THE GAME INDUSTRY ITSELF! FOR INSTANCE, THE EEDAR REPORT DOES NOT SHOW IF THE DEMOS IN QUESTION WERE ACTUALLY WELL DONE OR NOT! HULK HAS SEEN COUNTLESS TIMES WHERE THE DEMO AND ACTUAL GAME WERE NOT ANYWHERE ON THE SAME PAGE! ONE EXCELLENT EXAMPLE WAS THE STEAM DEMO OF DRAGON AGE 2! THE DEMO WAS SO UNSIGHTLY BALANCED THAT NO MATTER WHAT HULK TRIED YOU WERE COMPLETELY SLAUGHTERED BY THE SECOND BOSS FIGHT! IF THE DEMO DOESN'T WORK RIGHT! ISN'T BALANCED RIGHT! THEN WHY THE **** WOULD HULK EVER BUY THE GAME? WHICH LEADS RIGHT INTO THE RESEARCH THAT EEDAR HAD DONE! A TRAILER SELLS GAMES BETTER...... WHY EXACTLY?
BECAUSE TRAILERS ARE HORRIBLY MISLEADING!
A REALLY GREAT EXAMPLE OF THIS IS DEAD ISLAND! MANY( INCLUDING HULK) SAW THAT TRAILER AND IMMEDIATELY BELIEVED THAT DEAD ISLAND WAS GOING TO BE BEYOND WORDS EPIC! ONLY TO FIND OUT THAT THE GAME ITSELF IS SO BUGGY AND POORLY PLANNED THAT MOST GAMERS WERE HOPING THEY COULD GET A REFUND! ( WHICH IS WHY HULK NOW ALWAYS BUYS ON AMAZON)
AS TO THE OTHER SUBJECT ON HOW MARKETTING TO ONE GROUP DECREASES THE OTHER.... ARE YOU DOING PROPROTIAL AND EQUAL MARKETTING? THEIR HAVE NOT BEEN MANY GAMES THAT ACTUALLY MARKETTED APROPRIATELY TO MALE AND FEMALE AUDIENCES! AND DONT EVEN GET HULK STARTED ON OUR INDUSTRIES FAILURE TO PEOPLE OF DIFFERENT SKIN TONES! WE NEED TO DO BETTER!
HULK THINKS INDIVIDUALS THAT ARE THINKING MORE ABOUT THE MONEY THEN THE AUDIENCE SHOULDN'T REALLY BE IN THE PR DEPARTMENT TO BEGIN WITH!
WHEN YOUR IN PR, YOU ARE BY DEFAULT A PEOPLE PERSON! YOU NEED TO BE ABLE TO READ YOUR AUDIENCE! UNDERSTAND THAT AUDIENCE! AND KNOW HOW TO EXPAND THAT AUDIENCE! IN A WAY YOUR CREATING A CULTURE WITH YOUR PRODUCT AT ITS CORE!
THE LAST THEORY HULK WANTS TO TALK ABOUT HERE IS A BIT UNSETTLING...WHY DO MEN ACT LIKE ASSHOLES TO WOMEN ONLINE THAT THEY DONT EVEN KNOW? THE PANEL NOT ONLY STUDIED THE SUBJECT BUT ALSO HAD THOUSANDS OF MESSAGES RECEIVED ON XBOX LIVE WHEN ONE OF THEIR ACCOUNTS WAS PRAISED AS A GAMER OF THE WEEK!
ELISA ARGUED THAT SOMEWHERE ALONG CREATING AVATARS AND BEING ANOMYNOUS ONLINE, A MASSIVE AMOUNT OF MEN JUST ASSUME THEY CAN BE TOTAL ASSHOLES ONLINE WITHOUT ANY KIND OF CONSEQUENCE! ( SHE GOT THAT ONE NAILED) AND SINCE CHOKE-A-COLA IS NOT SOMETHING THAT HULK CAN JUST START DISHING OUT ON A DAILY BASIS, WE NEED TO DO SOMETHING ABOUT THIS. THE ENTIRE PANEL OF SPEAKERS COULDN'T REALLY COME UP WITH A STRONG PERFECT ANSWER AS TO HOW WE CAN FIX THE PROBLEM, AND HULK CAN'T REALLY BLAME THEM!
WE LIVE IN A SOCIETY WHERE POLITICIANS ARE SENDING DICK PICS AND THREATENING TEENAGE GIRLS ONLINE WITHOUT EVER KNOWING WHO THEY ARE OR WHAT THEY DO! MORE OVER THE GAME INDUSTRIES MARKETTING IS HIGHLY UNPROFESSIONAL! AND IN SOME CASES STRAIGHT UP ***** OFFENSIVE!
IF THESE DISCUSSIONS SOUND LIKE SOMETHING YOU'D ENJOY... THEN GO TO NEXT YEARS MAGFEST!
HULK CAN'T STRESS ENOUGH HOW AWESOME IT WAS!
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